3 Reasons Why A Custom Suit Is Worth It
When many people think about custom suits they think about their famous celebrities, pro athletes, executives, or perhaps red carpet appearances. Some believe that it’s only available for those of status. But what if I told you that it’s for everyday people as well?
In this article, I’m going to break down 3 reasons why a custom suit may be worth it for you.
The Price of The Suit
Public Perception
Confidence Breeds Results
The Price of The Suit
Most people shy away from the idea of a custom suit, because they believe the price is excessive. Most may leave this thought to subjectivity. However, there is a way to determine the worth of a suit.
Did you know that most custom suits made with the appropriate material can last anywhere between 15-30 years? In comparison a suit off-the-rack (bought in the store already made) has a life expectancy of 4-8 years. Custom last 3x the life of an average suit. This isn’t by happenstance. Here are 3 reasons why:
One Size Fits None
All Off-The-Rack suits are mass produced to fit a generic body shape to maximize sales. The only set back to this is that 1 out of every 100 people can fit an off the rack suit perfectly! Because of this your body is fighting with your suit rather than flowing with it.
Quality
Off-The-Rack suits in certain retail stores can have a good quality. But the majority aren’t using the appropriate materials to construct your suit, so they can make the suit more economical. This can hurt you because this reduces the cost per wear.
Cost Per Wear
Every article of clothing you will ever have a cost-per-wear. This is how you calculate if a garment is truly worth its purchase. You calculate the cost per wear by the following formula:
(total price) / (number of times worn) = cost per wear
Off The Rack: $500 / 50 wears = $10/wear
Custom: $1000 / 150 wears = $6.67
The conclusion you can make here is that over their lifetime a custom suit will be cheaper and creates a level of convenience. We could go into how this can help compound your wardrobe, but we aren’t going to bore you with all the math.
Public Perception
This should be relatively self-explanatory reasoning. The purpose of a suit is to bring a professional demeanor to the wearer. When you purchase a suit off the rack it’s mandatory that you make adjustments to the suit, because it isn’t going to fit the correct way to appeal to your silhouette (which is additional money we didn’t factor in the cost per wear formula above!).
When a suit is commissioned specifically for you it will automatically come out fitting your body accordingly. The expert has the opportunity to assess not just your body measurements, but also eye different features of your body that the measuring tape can’t account for.
This gives you the ability to walk into a networking event, meeting, or wedding in a solid navy blue suit and still somehow stand out. The main functionality of a suit is to draw attention to the wearer’s face, so they may engage in conversation. When the garment doesn’t fit accordingly it provides unspoken assumptions about the wearer: not of social status, not serious about his trade, not a true professional, not a desirable point of interest.
Confidence Breeds Results
Let’s not forget the most important part. This suit exudes confidence to the audience and for yourself! I’ll give you a short story:
One day, when I was in my early 20s I wanted to go to a BMW dealership and test drive a BMW 6 series. I couldn’t afford it at the time, but I always loved vision casting (back to the story). So in order to have the confidence to ask for a test drive I put on a custom garment. I walked into the dealership and was greeted warmly by the sales rep. We struck up a great conversation for several minutes and I had the confidence to request to test drive the vehicle.
Today, I no longer need my suit for confidence, but it enhances it. My conversations flow differently. My tonality is stronger. My choice of experiences shared even equated to a higher status, helping build better relationships.
Conclusion
My belief is that a custom suit is worth it in any scenario you create. It creates an economical edge over off the rack suits, which most don’t realize. Your image and social status changes based on your appearance in public. This happens when your garment is cut appropriately, thus giving you a competitive edge if you’re attempting to build new relationships and generate sales for your business. Which plays into your confidence. The way you feel in your garments are everything. If you don’t feel good about yourself in what you wear, you’re missing out on an intangible component that can take your wardrobe and goals to the next level.
Let us know what you think in the comments section below. Do you think a custom suit is worth it?